Are you fond of the greenery around you? Do you cringe at the sight of plastics all over your neighbourhood? Do you truly understand the gravity of climate change and are you getting restless to do your part? If your answers to the above questions are ‘yes’, keep reading the article.
Back in the old days, people shopped on special occasions and demand was much less, which enabled clothing manufacturers to balance the demand and supply. Cut to now, businesses have begun taking advantage of the growing influence of social media and have resorted to widespread marketing. Of course, in hindsight, we are enjoying an overwhelming platter of choices to select from. But, have you noticed that our growing demands is coming at a cost - The high cost by excessive use of hazardous chemicals resulting in dumping of wastes and pollutants into water bodies?
Recent studies show that we consumers are slowing shifting into the realisation phase and its starting to dawn on us, and we are starting to shop from brands who produce nature friendly products. Want proof? Check out manufactures who are constantly broadcasting they are “sustainable”, “eco-friendly”, “pro-planet” and what not! Why? Because they now know that we consumers have woken up to the true damage we are causing to our planet.
WHEN PEOPLE HAVE TOO MANY CHOICES THEY MAKE BAD CHOICES.
- Thom Browne
While shopping sustainably is the way to go, it is often faced with a few challenges that get in the way of those who wish to do it right. Some of the challenges facing sustainable shopping are:
3. Are all sustainable products truly “sustainable”? As an end customer, how do we figure out if the sustainable brand of our choice is eco-friendly? How do we differentiate genuinely sustainable ones to those who simply ‘greenwash’ their way into making customers believe they care for the environment? Commoners are not privy to what exactly happens in processing units. This makes the right choice more difficult.
Thinking of all the limitations, there’s got to be another way! A way that will require us to make small changes to the way we choose and act. Like these simple things we can do today without breaking the bank:
So, wait no more! The biggest mistake we could make is to underestimate our actions. Your every action counts! Join the movement.