Back in the old days, people shopped on special occasions and demand was much less, which enabled clothing manufacturers to balance the demand and supply. Cut to now, businesses have begun taking advantage of the growing influence of social media and have resorted to widespread marketing. Of course, in hindsight, we are enjoying an overwhelming platter of choices to select from. But, have you noticed that our growing demands is coming at a cost - The high cost by excessive use of hazardous chemicals resulting in dumping of wastes and pollutants into water bodies?
Recent studies show that we consumers are slowing shifting into the realisation phase and its starting to dawn on us, and we are starting to shop from brands who produce nature friendly products. Want proof? Check out manufactures who are constantly broadcasting they are “sustainable”, “eco-friendly”, “pro-planet” and what not! Why? Because they now know that we consumers have woken up to the true damage we are causing to our planet.