We however started our fashion journey back in 2019 with the launch of “A Weavers Touch” an online fashion brand that was inspired by firsthand experiences of watching weavers skilfully go about their routines of creating beautiful and rich designs that often-involved tireless hours of work, with immediate families and communities working together.
Thanks to our fast rates of consumption and our demand for quick and low-cost fashion, the age-old weaving practises and traditions were directly under threat, affecting the livelihood of weaving communities. So both as a passionate consumer and an admirer of the weaving techniques, we felt the need to be the voice of the weaver by showcasing some of the finest weaves from across India and raising awareness of their everyday challenges. To this extent we have also partnered with various other small businesses and NGOs in working towards sustainable and secure future for the weavers and their communities.
What do we stand for?
At Merahki Living exists because we care, for our planet, for our kids and future generations. Sustainable living is not just a trend, but a lifestyle that attempts to reduce our consumption of Earth’s natural and renewable resources. We understand however that adapting a sustainable lifestyle is not an overnight change and is a process that takes time to mature and so the question is how do we empower our customers to make small changes towards sustainable living? So for us the answer quite simply was to be a catalyst, providing customers with ecofriendly choices of products under one easy to shop portal, educating people on “how to” live a sustainable lifestyle including unravelling the myths around sustainability and inspiring them to explore ways to reuse, repair and recycle, which together should kick start their sustainability journey.
We take pride in who we are as a brand and what we stand for and will continue to work towards creating awareness and following a common-sense approach to sustainable fashion. Like someone once said “Ethical and sustainable fashion is not a product. It’s a practice. Everyone is invited to participate. There’s no obligation to buy. And you can get started right now. Today!”
We are living in a time, when what we wear and how we live is severely affecting the environment in ways we don’t realize. It is high time we collectively become conscious of our fashion and living choices
To be the platform of choice for our customers for all eco-friendly products.
Our mission is to inspire and empower people to make conscious buying decisions that impacts our planet